The Modern Fan Company in Ashland, Oregon is a seller of contemporary-styled ceiling and industrial fans. They have weathered the recession well, even as construction has declined, and they are now planning to break ground on a new expansion that will double the size of their current floor space. The founder of the company explains that their success is based on a targeted market. They don't' sell through big box retailers, but specialize in sourcing to architects and designers.

Their fans are used in a lot of high-end resorts, loft conversions with high ceilings, and schools. The company is now a $7 million enterprise, and they posted their best year ever in 2010. They have developed many speciality designs for clients from the Hard rock Cafe to fitness centres and lounges. Many of their clients are located in hotter areas where fans are more of a necessity. They have expanded outside of the US and now sell to the Eurozone, Mexico, Israel, Australia, India, and Argentina.